Private Air New York

www.privateairny.com Private Air | Spring 2022 96 BUSINESS start, success at Concierge Auctions came about because the company created a powerful platform to get the momentum started again on properties that had stalled, often for a long time. Chad, Laura and their team gave these properties the traction they needed to sell at the highest price possible." Concierge Auctions repositions the property to enhance its appeal, he explains. "e company's marketing team thoroughly research the history of the property and the community to find the most attractive benefits for the new owner," he says. "is may sound pretty easy to do, but it's extremely difficult to achieve if you're not a master at it," Aazami adds. "Just as when a struck match fails to light a fire, the stick may never spark or get the second chance to ignite. e people at Concierge Auctions have proved their ability over and over again to take that dry stick and spark that fire. eir art creates the success stories we have experienced for more than a decade. ey are the extra octane to run a high- performance real estate machine." When Aazami met Roffers and Brady, he immediately recognized that they knew they had to be proficient in digital marketing and that they highly respected the stake hold of brokers and agents. "ey make the process agent centric, and when you value your partners, great things happen," he explains. "is has been their philosophy from the beginning: We need everyone's participation. We are not trying to cut anyone out of the deal." "Auctions serve as an additional tool for agents in addition to traditional real estate for luxury properties, and we partner with a listing broker on every sale," Brady says. From the start, other real estate partners nationwide also appreciated this respect: Paul Benson with Engel & Volkers in Utah, California, Nevada and Arizona; Matt Beall, who owns Hawaii Life Real Estate; Kyle Crews, vice president of Allie Beth Allman & Associates; John McMonigle, owner of Agent INC out of Newport Beach; Seth O'Byrne from San Diego; Billy Nash, founder of e Keyes Company, South Florida; Kristen Routh Silberman, Las Vegas, Nevada; and Lourdes Alatriste, Engel & Volkers, Miami Florida. In addition, Brad Hermes representing High-End Homes in Houston, and John-Mark M. Mitchell, owner of Mitchell Prime Properties in Winston-Salem, North Carolina, are also still working with Concierge Auctions. Sellers & Buyers rive In addition, agents can now bring a property first to Concierge Auctions without an asking price because it carries no MLS background. Traditionally, auction homes carry a basic price because of that often extensive history. "With this alliance, the buyer is going to dictate what that price is, although a seller may still set a Reserve," Aazami explains. Sellers thrive with this new program, 3 Riverside Drive. New York, New York. Courtesy Concierge Auctions

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