Private Air New York

www.privateairny.com Private Air | Spring 2022 95 BUSINESS marketing expert, top broker and now company CEO, Laura Brady. "Sellers gain unmatched reach, speed, and certainty, buyers receive curated opportunities and agents earn their commission in 30 days," she notes. "We and our clients will benefit from increased distribution, lead generation and industry-leading data scale, along with enhanced marketing visibility, from the brands and affiliated agents," she adds. "Sotheby's will provide Concierge Auctions with deep luxury- auction expertise, including innovation in online and live auctions and access to an unmatched global network of fine art and luxury goods collectors." 'When you Value your Partners, Great ings Happen' For one, the new alignment allows the companies to integrate services for their clients. "Before, we were unable to piggyback homeowners' collections –– artworks, cars, guns, jewelry and others –– with the sale of their homes," Aazami says. "We could never say, 'Why don't we sell your home through us as well? Now we can do that with an additional white glove service through Sotheby's Auction House." e first 90 days are crucial for a luxury property on the market, Roffers explains. "Properties simply aren't liquid, even in healthy market conditions. For example, in Beverly Hills, the average number of days on the market in 2019 was 324. If it does not sell within that time frame, it is likely that it will remain on the market for the next 3–5 years, eventually selling for a fraction of the price. At Concierge, we pride ourselves on delivering results in as little as 30–60 days for luxury properties." Aazami adds: "Typically, auction companies come in when homes fail to sell; people seldom bring their properties to auction as a first chance. From the 300 Upper Bell Road, Jerome, Arizona. Courtesy Concierge Auctions 2924 Cliff Point, Spicewood, Texas. Courtesy Concierge Auctions

• Cover