Private Air New York

Spring 2015

Private Air New York Magazine

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www.privateairny.com Private Air New York | Spring 2015 54 DRIVE Every now and then a car steals the spotlight and surely this one has. e Serenity is the latest one-off commission to come from the Bespoke Design Team that worked with other Rolls-Royce experts and master craftsmen who know that Rolls-Royce customers desire extraordinary distinguishing features to make their cars completely unique. Beginning with the seductive exterior and leading one into the interior driver's compartment with mother-of-pearl applied to the driver's instrument dials, etched with concentric circles suggestive of raked gravel seen in Japanese gardens, to the inlaid rubies that reflect the color of the hand appliqued and painted cherry blossoms and branches on the silk lining. e silk fabric itself was dyed by hand in the subtlest shade of mint green – a calming and serene color. Silk and the study of it from ancient times to the present became the new definition of luxury and one that became the canvas for the specialists who embroidered each cherry blossom onto the 33 feet of delicate fabric – enough to cover the interior. Craftsmen and women first embroidered the copper-colored branches and white e marque's Bespoke Design team took inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders. Add to this, contemporary interpretations of furniture design combined with Japanese Royal robe motifs and Rolls-Royce designers have delivered a truly innovative, thoroughly modern and tranquil Rolls-Royce interior.

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