www.privateairny.com Private Air New York | Winter 2015
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The sixth generation of the BMW 7 Series is launched two years
ahead of the model's 40th birthday. Since its launch in 1977, the
7 Series has been made on the assembly lines of BMW Group Plant
Dingolfing, the same team behind the aluminium bodies for
Rolls-Royce models, so quality is tried-and-tested by the best.
"The new BMW 7 Series represents our take on contemporary
luxury," says Karim Habib, BMW's head of design. "We consider
technical innovation and a high quality of all details as indispensable
as the emotional form language and the atmosphere of wellbeing of
the interior. During the design process, we worked with the idea of
'Technological Poetry & "the feeling of a perfect interaction between
progressive technology and its translation into design."
The new BMW 7 Series starts at just over £100,000 in Europe.
BMW 7 SERIES
AUTO