www.privateairny.com
Private Air New York | Winter 2014/2015
57
GROOMING
For a Luxury Grooming
Experience Visit:
Paul Labrecque Salon & Spa
171 E 65th Street
New York, NY 10021
(212) 988 - 7816
www.paullabrecque.com
A CLOSE SHAVE
If you want to look good in New York, there are plenty of places to go for a quick trim or
tidy up. But what makes a perfect luxury grooming experience? By: Georgina Wilson-Powell
Brian Cantor is the CEO of Paul Labrecque, a
high-end chain of spas and upscale gentlemen's
barbershops with outposts in the Upper East
Side, Chelsea and Midtown. Partnering with
Hommage — purveyors of sought-after male
grooming products — they offer a range of
relaxing services to help any man unwind.
Cantor knows what makes men tick when it
comes to looking good.
"It used to be about maintenance. Shaving,
manicures, pedicures and the odd facial. More
and more men know this is not only acceptable;
they enjoy it. e ritual, the personal space, the
time off from a busy life, it is a luxury. But now
male grooming is catching up with women, it is
about anti-aging," Cantor explains. "More and
more gentlemen are coming to us to be red-
carpet ready. e latest anti-aging facials can be
done the same day, leaving them looking great."
Having been the by-word in male grooming
for the last two decades, Cantor understands
what men want. Attentiveness is key and clients
expect a luxurious, personal experience in Paul
Labrecque salons.
"ere are so many technical innovations now
that true luxury is that personal touch, and
making sure every gentleman feels pampered and
looked after. I walk the floor every day and make
sure our barbershops are 100 per cent a haven
where a guy can come in and switch his phone
off. It is valuable shut down time to unwind,
enjoy a great shave or a treatment, flirt a little
and feel good about himself."
