Private Air New York

www.privateairny.com Private Air | Winter 2025/2026 48 WEALTH MANAGEMENT Treat peak health and clarity like an asset class. Disciplined self investment can reduce downside, sharpen decisions, and compound returns across everything you own. Words By: Regina Russo F or ultra-high net worth investors, investing in yourself is not a platitude. It is capital allocation to the asset that drives every outcome in the portfolio: time, cognition, and decision quality. e Kusnacht Practice in Switzerland makes that idea executable by pairing medically led programs with a hospitality standard built for privacy, continuity, and measurable improvement. Its offering spans residential treatment and longevity focused diagnostics, delivered through a five-star, one client per villa model on Lake Zurich. e design choice signals an emphasis on outcomes and discretion rather than volume. e philosophy is deliberately proactive. "At e Kusnacht Practice our goal is to be proactive and preemptive and the core purpose of these Health Assessments is the early detection of imbalances, pathological biomarkers and potential risk factors, before they manifest themselves as disease symptoms," says Eduardo Greghi, Chief Executive Officer and Chairman. e day clinic format condenses a wide range of screenings and consultations into an efficient two-to-three-day schedule that keeps clients in comfort and out of public view. Operational structure is a differentiator. Residential care is truly private, with one client per villa and a live in counsellor available at all hours. A butler who is a trained gourmet chef, a dedicated concierge, a chauffeur, and full housekeeping remove the friction points that often derail recovery for time pressed principals and families. e clinical team can create an in-villa office suite with secure connectivity so that essential work continues without compromising treatment cadence. Appointments and services are sequenced to reduce decision fatigue, and staff coordinate quietly in the background, so the day runs on time. e emphasis is not on pampering for its own sake, but on protecting attention, safeguarding confidentiality, and maintaining momentum while meaningful clinical work gets done. Clinical architecture matters as much as the setting. e proprietary BIO R framework uses advanced diagnostics to personalize treatment at the biochemical level. Programs integrate precision medicine, mental health, sleep, nutrition, and habit architecture, INVESTING IN THE ONE ASSET YOU CANNOT REPLACE

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