Private Air New York

www.privateairny.com Private Air | Spring 2023 30 EDITOR-IN-CHIEF Regina Russo EDITOR-AT-LARGE Gina Samarotto CONTRIBUTORS Dana Demange Graham Johnson Jessica Hall Katherine Gannon Ken Nuss Nicholas Frankl ART DIRECTOR Sathish Kumar DIRECTOR OF SALES & MARKETING omas Helbig For sales and marketing enquiries: info@privateairny.com DISTRIBUTION MANAGER Dean Benjamin CORPORATE OFFICE Private Air Media & Publishing 17470 N. Pacesetter Way Scottsdale, AZ 85255 1.888.702.7751 info@privateairny.com www.privateairny.com National Business Aviation Association Private Air New York Magazine or Private Air Media Group assumes no responsibility for claims made by advertisers. All views expressed in all articles are those of the authors and not necessarily those of Private Air New York Magazine or Private Air Media Group. All pictures reproduced in Private Air New York have been accepted by Publisher on the condition that such pictures are reproduced with the knowledge and prior consent of the photographer, broker and/ or home owner. Reproduction in whole or in part without written permission is prohibited. PRIVATE AIR NEW YORK Strategic Philanthropy (SP) has increased in recent decades-- particularly among families who wish to leave behind a legacy. As more dynastic families opt to make a greater impact with their fortunes, the old way of passing down assets is evolving in a few ways. e Giving Pledge, https:// givingpledge.org/, started by Bill Gates and Warren Buffett, began recruiting members in 2010. As of May 2019, 204 individuals and couples are participating. ese ultra-high net worth (UHNW ) individuals and families have agreed to devote more than half their wealth to charitable and philanthropic causes during their lifetime, or, in their will to address the world's most immediate and dire challenges globally. While there is no shortage of worthy organizations, one effective way to make a sustained impact is to set up Matching Grants. ese can not only change the future for a deserving organization, but encourage small donors to give more knowing their money will be matched. At present, charities have some audacious goals including everything from eradicating malaria (Gates Foundation), to helping schools buy enough books to ensure students can learn (Dalio Foundation). ese dramatic improvements to our society and planet focus on what government(s) are incapable of solving, or, are too slow to solve. When an UHNW donor offers a dollar-for-dollar match to any non-profit or charity, their impact could create long-term change. is highly inclusive model also allows small donors to strengthen their ties to the cause. When people know their donation(s) might be not only matched by one but possibly multiple dollars, this encourages a high level of engagement to the cause when their check is "magically multiplied." Additionally, the organization may be imbued with resources they did not have before. For example, if a small non-profit, perhaps a family-founded organization dedicated to funding research for a specific rare cancer, does not have a dedicated Development Team and the infrastructure to make calls, hold the events, and develop the fundraising contacts needed for the match, the recipient organization is likely to become incredibly engaged as for every dollar raised, they stand to gain 50%-300% (or more) on top of those initial raises. is effort can work for small amounts; however, it may also include amounts of up to $100,000,000 or more. When matching gifts are structured over time into an organization's fundraising efforts, a family's legacy and impact can go beyond writing a large check. e matching is an opportunity, should the family (or their philanthropic arm) want it, to create a meaningful story about how they are spending their fortune for the greater good. In addition, when a family company's business mission is infused with its philanthropic mission, employees are engaged, motivated, and committed to making a difference that goes beyond writing checks. e Estee Lauder Companies does this extremely well: the Breast Cancer Research Foundation (BCRF) offers matching at various times throughout the year-- employees and donors are participants in the Foundation's efforts to find a cure. However, not everyone has an international, established company and longtime foundation as a starting point. While the larger the matching program the better, cause, passion, and working in service to the good is lasting. It can literally change an organization's impact, position, and public perception for decades to come. According to Wealth-X, both high net worth (HNW ) and UHNW families named philanthropy as their second- highest interest outside business. 56.9% of the world's UHNW individuals were involved in philanthropy in 2018 and 36.4% of the 22.4 million HNW population donated to charity. " ink of giving not only as a duty but as a privilege." – John Rockefeller

• Cover