Private Air New York

www.privateairny.com Private Air | Spring 2022 84 SECURITY About the Author: Mykolas Rambus is the Co-Founder and CEO of Hush, the most comprehensive digital privacy protection, so you can keep what you love most safe from the threats of life online. Prior to starting Hush, Mykolas was General Manager of Equifax's marketing services division, a business unit engaged with thousands of clients ranging from Fortune 25 to SMB's. He was also CEO of Wealth-X, the world's authority on wealth intelligence, providing sales, marketing, strategy and compliance solutions to clients in the financial services, luxury, not-for-profit and education sectors. With Hush, Rambus is taking the Wealth-X model and 'turning it on its head'. His alma mater is the Massachusetts Institute of Technology, where he concentrated on Operations Research and Information Technology. Take Out a Mortgage rough a Trust So much is tied to our home address, mainly for affluent individuals, and is a significant source of data leakage. Once that home address is identified, families are more prone to identity theft. at's why we suggest anyone with a jumbo mortgage in this country do it through a trust. It costs $1,500, maybe a few thousand dollars tops, to put it in an entity where not everyone who drives down the street can type in your home address and figure out who lives in the big house on the hill. It's an easy way to protect your home address. Review Past Public Accounts Every three to five years, a new social media platform emerges. It was Tumblr or MySpace ages ago, then Facebook and Snapchat, now TikTok and Clubhouse. But people often forget about their accounts on those old platforms, which change their privacy policies frequently. What you thought was locked down six months ago is no longer locked down. e simple act of sufficiently locking down social media profiles past and present is an added layer of protection against a cyber attack. Pay Attention to Kids' Social Media ere's another critical point to consider regarding social media and cyber security. While your accounts might be on lockdown, those of family members—in particular children—are likely not. Kids are always on social media posting. ere's a famous case of Michael Dell's daughter posting a private jet photo and saying where she was going. She ultimately had to take down her accounts for fear of being kidnapped for ransom. ere's also the issue of social media at a house party. You have a beautiful home and invite people over for a great party. Guests take photos and share them on social media, tag your kids, and those photos can accidentally leak details of where you're living and what valuables are in your home. Even if it's done with good intent, that information is still out there. Don't Post About Vacations or Valuables When you post a photo saying, "Looking forward to a great trip in St. Barth's," bad players know you'll be out of town, making you a target for burglary. Take a social media pause while on vacation, or delay posting those fun beach photos until you return home. e same is true for sharing photos of your valuables; these photos make you a target. Sadly, we saw this play out with Kim Kardashian when robbers attacked her looking for diamonds she posted on Instagram. At Hush, we understand that people want to live their lives. at's why we offer a proactive service that scours the internet for a family's entire digital footprint and then determines exactly which items are at risk. It's better to do something preemptively to prevent the stress of identity theft or a cyber attack than spend the money cleaning up after one. And these few tips above can add a solid layer of protection.

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