www.privateairny.com Private Air | Spring 2022
82
CAUTION
REQUIRED
By: Mykolas Rambus, CEO of Hush
Affluence's Digital Blindspot That Could Make
Them Cyber Attack Targets.
I
t seems like every day; there is a news
story about a data breach or identity
theft. And no one is immune to that
threat, not even high net worth families.
In fact, they are some of the biggest targets for
cyber-attacks due to the size of the impact a
bad player could have on such a target. It can be
easy to think you're protected against a virtual
assault, but there are blindspots most people
likely haven't considered.
According to Private & Confidential: e
Cyber Security Report by Campden Research,
28% of ultra-high net worth international
families and businesses have experienced a
cyber attack in the past, with North America
reporting the highest level (41%) of attacks.
And these attacks go beyond draining a bank
account; cyber attacks can lead to extortion,
smear campaigns, and blackmail that could
have a massive impact on the future of personal
and business matters. While reputation is
something that 98% of families cited as
important to their family's success, over a third
(38%) of participants said they don't currently
have a cyber security plan in place.
So, what should these families be on the
lookout for not to fall victim to such schemes?
Yes, changing passwords and having two-factor
authentication provides protection. At Hush,
where we proactively take control of your
digital privacy, we suggest four things you can
do to kick that defense up a notch.
