www.privateairny.com Private Air | Winter 2020/2021
34
THE POWER OF THE MATCH:
STRATEGIC PHILANTHROPY
AS A CALL TO ACTION
By: Steven Abernathy
PHILANTHROPY
S
trategic Philanthropy
(SP) has increased
in recent decades--
particularly among
families who wish to leave behind
a legacy. As more dynastic families
opt to make a greater impact with
their fortunes, the old way of
passing down assets is evolving in a
few ways.
e Giving Pledge, https://
givingpledge.org/, started by Bill
Gates and Warren Buffett, began
recruiting members in 2010. As
of May 2019, 204 individuals and
couples are participating. ese
ultra-high net worth (UHNW )
individuals and families have
agreed to devote more than half
their wealth to charitable and
philanthropic causes during their
lifetime, or, in their will to address
the world's most immediate and
dire challenges globally. While
there is no shortage of worthy
"Think of
giving not
only as a
duty but as a
privilege."
– John Rockefeller
