www.privateairny.com Private Air | Summer 2020
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VEYRON 16.4
PUR SANG (2007)
e Pur Sang marked the beginning of Bugatti's
range of special editions and customization
program. Limited to five units, the Pur Sang sold
out within 45 minutes during the IAA 2007 in
Frankfurt. Bugatti opted against a paint finish
and reinterpreted the classic Bugatti two-tone
design element, with a combination of carbon
and aluminum, which was a first in automotive
engineering. "Looking back on the Veyron Pur
Sang is like remembering the birth of your first
child. You never forget such an emotional event.
It burns itself deep into your memory," explains
Achim Anscheidt. "I still remember exactly how
I walked through the workshop in Molsheim
for the first time and how awestruck I was by
the technology of the Veyron. I was immensely
impressed by its technical material concept. e
carbon monocoque with add-on parts for the
aluminum front and rear frames fascinated me. I
was inspired by the beauty of it."
DRIVE
