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www.privateairny.com Private Air | Spring 2020 51 BUSINESS and Accelerate Your Brand, " suggests developing your brand by design, not default. "Know precisely where you are so you can discern where you need to go," she says. "Every business person, from secretary to CEO, needs to start by assessing the personal brand they currently have and be truthful about the degree to which it exists by design—or default. en they need to take stock of the impact that current brand is having. Is your brand producing the reputation you desire? What is it about what you do, or how you do it, that makes you unique, distinct and special? What sets you apart? Positioning yourself by specifically articulating how your brand speaks to the needs of your audience, and the unique way you address those needs, is critical to creating an effective personal brand. And the more specific you can be, the better." #3 – Double Down on Failure Many in business understandably discouraged after taking a loss, let alone experiencing a series of losses or rejections. However, with a fresh point-of-view on failure you just might be able to turn those setbacks into growth springboards. In fact, In fact, in his book, WTF?! (Willing to Fail) Brian Scudamore (founder and CEO of 1-800-GOT-JUNK?), exposures the notion of "failing upward" and, in the process, "using setbacks to change your business for the better." He asserts that "being an entrepreneur means letting go of fear," and I contend that all aspiring professionals (not just entrepreneurs) should embrace this paradigm. Speaker and business guru Anthony Russo was able to wrangle his fear and rejection worries, to an extent that he built a seven-figure business in less than 18 months. Anthony achieved this remarkable revenue benchmark by, "doubling down" that, as he puts it, "is the art of leveraging failure to accelerate success." By this, he means absorbing everything he passively learned from each prior failure experience, and proactively learned about each situation by seeking and researching new and then trying again. While Russo concedes that failure is a significant part of nearly any business process, especially relating to company ownership, he urges that powering through can lead you to success that may not just meet, but exceed, original expectations. #4 – Fractionalize Unforeseen Problems Unanticipated problems or events are always spontaneously occurring, and that unpredictability—especially with complications—can wreak havoc on the most well-laid plans, sabotage timelines, and send expenses soaring. is is why many companies invest so largely in prevention development teams—a strong resolution department to solve problems before and after they happen to keep the momentum and productivity flowing. But, not all companies—and certainly not individuals—have the luxury of having a department team at-the-ready to alleviate the angst. Franchise and small business expert Brian Clark, owner of Service Team of Professionals ("STOP") franchises, uses a simple method to avoid unforeseen obstacles from overtaking his businesses. According to Clark, "Every problem can be solved by asking the right questions and breaking down the problem. Fracturing each challenge to small, accomplishable tasks will not only be less intimidating, but also easier to maneuver." #5 – Work Smarter, Play Harder Productivity is a key priority in the labor supply and demand chain. It's easy to focus on profits and products, dismissing the "how" of how it all gets done. Yes, Rome wasn't built in a day, but it also wasn't built single- handily either. Many businesses and professionals have been taught strategies to "work smarter not harder." But well- respected business advisor and company CEO Richard Polak subscribes to "work smarter, play harder." He's advised and the world's largest companies, including the likes of General Electric, to focus on time and output. To invest in the well-being of its staff as well as invest in technologies that boost its efficiency and capacity, thus maximizing work time and morale to boost bottom lines. Polak differentiates himself by referring to his model as "compassionate" productivity strategies. According to an Accenture study, "e parallels between a superior customer experience and employee experience are striking. An optimized customer experience generates loyalty and additional sales. A stellar employee experience attracts talent and boosts workforce engagement, productivity, and retention. is, in turn, directly improves a business' financial performance." e net result? e report revealed that "companies with highly engaged workforces are 21 percent more profitable than those with poor engagement." #6 – Embrace Value System-Driven Victory Pak Chau, the wildly successful tech entrepreneur who operates in various sectors like social networking, e-commerce and esports, did the

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