Private Air New York Magazine
Issue link: https://privateair.uberflip.com/i/710871
www.privateairny.com Private Air New York | Summer 2016 68 DESIGN W here it's situated in a posh, new location on the corner of Broome and Lafayette; Pirch is perfectly… well… perched to become lower Manhattan's epicenter of bathroom and kitchen design. With the same signature, hands-on approach that made Pirch an overnight sensation with designers and homeowners when their debuted on the West Coast; SoHo shoppers are now able to be as methodical as they are style-savvy when it comes to outfitting their homes to perfection. Long lauded as an innovative home retailer, Pirch specializes not only in providing upscale kitchen, bath and outdoor appliances – but in the very way well-heeled customers shop for them. e big difference? At Pirch, the appliances, bathware and kitchen accoutrement you'll find aren't merely display items, they are completely installed and fully functioning. And what that means to Pirch's loyal clients is that they have the ability to flush the tank, run the washer or preheat the oven – all before committing to bringing their final selections home. New to the scene at Pirch are collections from apaiser. Working with designers like Kelly Hoppen, apaiser's design philosophy is simple; their goal is simply to create luxurious, intimate sanctuaries rather than mere bathroom – all the better to deliver clients a bathing experience cloaked in perfection. Renown for their hand-sanded and hand- finished stone composite bathware, the offerings by apaiser showcase curvaceous lines melding with striking form. e customization options and design flexibility that apaiser offers results in designs that can be made to work in any space regardless of size or style while their easy to maintain finishes ensure each piece remains effortlessly elegant for years to come. In addition to showcasing pieces from high-end designers and manufacturers including Watermark, Rohl, Bertazzoni, Lynx and apaiser (to name just a few), Pirch also offers in-showroom cooking classes led by top chefs and an interactive, online tool that lets you plan a project – or just daydream – with equal aplomb. Visit PIRCH 200 Lafayette Street New York, NY 10012 (212) 951 - 0696 TAKING LUXURY ON A TEST DRIVE At Pirch's New SoHo Showroom, It's Look But DO Touch By: Gina Samarotto