Private Air New York Magazine
Issue link: https://privateair.uberflip.com/i/662773
www.privateairny.com Private Air New York | Spring 2016 56 GLAMOUR Once back on U.S. soil, Berends and Ghiassi began to explore in earnest what was growing in soils all over the world; all in the hopes of finding the perfect rose with which to start Roseur. After much trial and error, they discovered "Faint." e South American-grown beauty is neither pink nor peach. Rather, the behemoth blooms that crown Faint's sturdy stems are an orphic mix of both hues with tones that range from a rich, honeyed melon to the palest shade of blush. "We went through countless varieties of roses before finally choosing "Faint" for Roseur," Berends explains. "Not only did the rose itself have to be beautiful but we wanted the size, the fragrance, the vase life, the foliage – it all had to be perfect. We finally found that in Faint." Just in time for Mother's Day, Roseur will be debuting their second, signature variety when "Gemme" joins the fold. A richly saturated shade of deep magenta Gemme, like her sister Faint, is a staggeringly lovely bloom of nearly surreal proportions. "e colors of the roses speak a language all their own," explains Berends. "With Faint, we have a rose that whispers about romance and elegance. In Gemme, we have a rose that speaks of passion and luxury." Indeed, it is not only the sigh-worthy colors than pays homage to the Roseur style of artful giving; every aspect of the Roseur experience is rife with the stuff. From the bespoke box that arrives at your door, to the impressively heavy letterpress card with its handwritten sentiments, to the tiny glass vial of rose food that's tucked inside like a dram of priceless potion, no detail of the has been left to chance. For more information on how to artfully gift someone with Roseur Roses or begin your own, rose-colored journey of self expression through flowers, please visit the company's website at www.roseur.com