Private Air New York

Spring 2016

Private Air New York Magazine

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Page 54 of 83 Private Air New York | Spring 2016 55 GLAMOUR E xponentially elevating the very concept of mail-order flowers, Roseur Roses has bloomed in a way that has other floral services withering on the proverbial vine. As their name would suggest, Roseur deals in roses. Only roses. And what's more, these are not your typical "garden variety" florist roses. What arrives at your door from Roseur is an elegant mass of what may be the most exquisite blooms to ever grace a vase. Roseur's love affair with beauty and luxury began when founders Sarah Berends and Allan Ghiassi paid a visit to the Hôtel Costes and its legendary rose boutique while honeymooning in Paris. at single, serendipitous visit - heady though it may have been - was all it took to spark the flame that ultimately became Roseur. "Allan and I were so taken by the roses, the luxury and the romance there," explains Berends. "When we thought about what we saw at Costes, compared it to the luxury gift market in general - which we already felt was rather lacking - and combined it with our desire to create a business of our own, roses became the obvious choice."

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