www.privateairny.com Private Air New York | Spring 2016
55
GLAMOUR
E
xponentially elevating the
very concept of mail-order
flowers, Roseur Roses has
bloomed in a way that
has other floral services
withering on the proverbial vine. As their
name would suggest, Roseur deals in roses.
Only roses. And what's more, these are not
your typical "garden variety" florist roses.
What arrives at your door from Roseur is
an elegant mass of what may be the most
exquisite blooms to ever grace a vase.
Roseur's love affair with beauty and luxury
began when founders Sarah Berends and
Allan Ghiassi paid a visit to the Hôtel
Costes and its legendary rose boutique
while honeymooning in Paris. at single,
serendipitous visit - heady though it may
have been - was all it took to spark the
flame that ultimately became Roseur.
"Allan and I were so taken by the roses,
the luxury and the romance there,"
explains Berends. "When we thought
about what we saw at Costes, compared
it to the luxury gift market in general -
which we already felt was rather lacking
- and combined it with our desire to create
a business of our own, roses became the
obvious choice."
